Why the Future Belongs to Service-Focused BusinessesWhy the Future Belongs to Service-Focused BusinessesWhy the Future Belongs to Service-Focused BusinessesWhy the Future Belongs to Service-Focused Businesses
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Why the Future Belongs to Service-Focused Businesses

Key Takeaways from Next Consult’s Certinia Business Breakfast

Learn how Certinia’s all-in-one platform is helping businesses thrive by simplifying services, boosting efficiency, and putting customers first.

Why the Future Belongs to Service-Focused Businesses Key Takeaways from Next Consult’s Certinia Business Breakfast

On November 7, Next Consult hosted a business breakfast featuring Certinia, where industry leaders gathered to discuss the pivotal shift towards a services-oriented business model.

Orlin Dochev, Founder and CEO at Next Consult, highlighted that this transition is not only transformative but essential for thriving in today's economy. Certinia’s platform, developed with a focus on service-based industries, is designed to streamline operations, optimize resources, and drive sustained profitability.

Why the Future Belongs to Service-Focused Businesses
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Ivo Dreshkov, Co-Founder and CFO at Next Consult, emphasized the broader context of this shift, pointing out that the world is moving towards a services-based economy, where service models support "Services as a Business" (SaaB).

Milka Semova, a Certinia Expert at Next Consult, demonstrated how the platform's capabilities can simplify complex tasks and improve service efficiency through a comprehensive, unified interface.

Certinia is an advanced platform designed to empower service-based businesses to operate with greater efficiency and profitability. By centralizing and automating key processes across multiple departments, it creates a seamless, integrated experience that enhances collaboration. With its ability to provide a single, unified source of truth, Certinia connects all facets of client management—from sales and staffing to project delivery and accounting. This holistic approach not only eliminates departmental silos but also drives improved resource optimization, more accurate forecasting, and better decision-making. The result is a smoother, more streamlined client journey, enabling businesses to consistently deliver high-quality services while maximizing operational performance and growth.

The event concluded with a clear takeaway: businesses must adapt to the era of services, as the traditional product-focused model alone no longer meets market demands. Certinia’s platform empowers companies to make this shift, leveraging automation and AI to enhance customer experience and operational agility. For service-driven industries, Certinia provides the tools to foster profitability and drive long-term success.


Ready to future-proof your business with a service-driven approach? Connect with our team at Next Consult for a personalized consultation. Let us show you how Certinia's platform can help streamline your operations, enhance customer experience, and pave the way to sustainable growth. Reach out today to start your journey into the services economy! Contact us here.

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