12th Salesforce Conference in Sofia and Bucharest
Unites Over 400 Attendees to Explore the Future of AI-Powered Customer Experience
The 12th edition of the Salesforce Conference, organized by Next Consult, in Sofia and Bucharest successfully brought together over 400 professionals, tech leaders, and executives to dive deep into the future of customer engagement, data analytics, and AI-powered business processes. With more than 20 speakers across both locations, the conference served as a strategic hub for sharing insights and real-world innovations from Salesforce, NEXT Consult, and other ecosystem leaders.
A key focus this year was Agentforce — Salesforce’s new generation of AI agents designed to supercharge operations across Sales, Service, and Marketing. Experts from Salesforce and NEXT Consult presented how autonomous agents are revolutionizing customer experiences by reducing time to resolution, automating repetitive tasks, and enabling real-time decision-making.
Agentforce for Service
Presented by Paulo Jorge Fernandes from Salesforce, the Service Cloud session showcased how AI-powered agents are transforming customer support. From handling inquiries through self-service portals to optimizing field service operations, Agentforce helps resolve more cases, faster, and at a significantly lower cost. Companies using Service Cloud with AI reported up to 80% improvement in resolution times within 90 days, and a dramatic increase in customer satisfaction and agent productivity.
Agentforce for Sales
Maxim Kolev from Next Consult demonstrated how AI agents are reshaping the sales landscape. Agentforce for Sales assists reps by predicting outcomes, drafting emails, booking meetings, and even simulating sales scenarios for training. With embedded intelligence, sales teams can now operate 24/7, increasing pipeline coverage and maximizing revenue with fewer resources. Businesses using Salesforce's AI CRM saw up to 32% increase in productivity and 31% growth in sales revenue.
Agentforce for Marketing
Agentforce is also transforming how marketing teams operate. AI agents help marketers track conversion rates, identify high-performing segments, predict churn, and automate personalized campaign responses across digital channels. This enables marketing teams to focus on strategy and creativity while AI handles data analysis and tactical execution — resulting in more efficient spend and improved ROI. Alex Ursu from Salesforce provided a hands -on demonstration with Agents for Marketing.
Tableau Pulse and AI-Driven Analytics
The conference also featured Tableau Pulse, a breakthrough AI-powered analytics platform. Designed for both data analysts and business users, Tableau Pulse delivers personalized, contextual insights directly into daily workflows. From sales and marketing to service and finance, Pulse helps teams make smarter decisions in real time, backed by trusted data and natural language interfaces. With features like predictive visualizations and smart Q&A, Tableau is redefining the future of analytics and business intelligence. The presentation was led by Irina Mateescu from Tableau.
A Word from the CEO
“Our goal has always been to empower businesses in the region with the tools and knowledge to stay ahead. This year’s conference proved that the interest in digital innovation is stronger than ever — and we’re proud to be at the forefront of that movement alongside Salesforce."
“The incredible energy and enthusiasm at this year’s Salesforce Conference were truly inspiring. Seeing so many forward-thinking leaders embrace the power of Agentforce and AI-driven automation reaffirmed our belief that the future of business is already here. We're proud to have hosted such a transformative event and grateful to our partners, speakers, and guests who made it unforgettable."
With strong attendance, hands-on demos, and groundbreaking AI showcases, the 12th Salesforce Conference reaffirmed its place as the leading Salesforce-focused event in the Balkans. Stay tuned for more insights and follow-up content from Sofia and Bucharest.
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