April 2025, Sofia — During the 12th Salesforce Conference in Hilton,Sofia, Paynetics and Next Consult highlighted the success of their partnership—demonstrating how strategic collaboration and the right technology can fuel innovation and operational excellence in the fintech sector.
Paynetics, a leading Bulgarian fintech company with over a decade of experience, has built a strong reputation for delivering end-to-end payment infrastructure solutions—from card issuance to mobile wallet development. As the company scaled across the European Economic Area and the UK, the need for a next-generation CRM system became clear.
“Our previous CRM no longer met the demands of a fast-evolving business like ours. We needed a solution that would not only support our growth but also enable our teams to work smarter and faster.”
Nikolay Sabev, Chief Marketing Officer at Paynetics
“From our first conversations, it was clear we were aligned in our mindset and values.”
Nikolay Sabev, Chief Marketing Officer at Paynetics
“What’s important for us is having everything in one place—so when a lead becomes a client, our account managers can pick up smoothly with full context. This has helped us improve both speed and quality of service.”
Nikolay Sabev, Chief Marketing Officer at Paynetics
Paynetics is a leading provider of embedded finance solutions, enabling businesses to seamlessly integrate payments within their products. A dual-regulated in the EU and the UK and are principal members of Mastercard, VISA, UnionPay International, SWIFT and SEPA. Paynetics offers comprehensive embedded finance solutions to its B2B and B2B2C customers safely in one place, including card acceptance and issuance, payment accounts and transfers, delivered through APIs, SDKs or full-service white labels. The award-winning technology makes Paynetics easy to work with while offering some of the most sophisticated digital solutions based upon tokenization such as Apple Pay and Google Pay.
Next Consult is a leading international consultancy specializing in digital transformation, CRM, and ERP system implementation. Dedicated to optimizing business processes through cutting-edge solutions, like Salesforce and SAP, Next Consult helps companies in navigating the increasingly digital landscape effectively. With a proven track record across industries and markets, Next Consult are trusted partners to both global enterprises, midsize and small businesses and ambitious startups. Our approach is collaborative, agile, and focused on long-term success.
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