Customer Experience Transformation
What is CX?
The emotions you evoke in you customers during their interaction across all company touchpoints. It is a strategic differentiator and requires a synergy between online and offline experiences
Why is it so important?
According to Salesforce Research 80% of people say the experience company provides is as important as its products and 51% agree that most companies fall short of their experience expectations
Our 5-step approach to create your great Customer Experience
B2B and B2C
Keep in touch with your customers at the right moment, through the right channel and with the right personalized message. Create and manage complex customer journeys with ease across website, email, SMS, Mobile app, Viber, digital and social networks.
We will help you with the strategy, process transformation, tool implementation, content creation and personalization, and support your first campaigns until your team is confident enough to manage this on their own. Our team consists not only of technical people, but also of experienced digital marketers, who speak your business language.
Benefits of using Salesforce Marketing Cloud as a tool for digital marketing transformation
Single Marketing Database of Record
GDPR and Anti-Spam compliant
Tried and tested
Partner, Digital Marketing
Emil Vuchkov has over 15 years of experience in the financial sector in the field of Marketing, Product Development, Sales, Insurance and Retail banking. He held various management positions in financial institutions such as HVB Bank Biochim, Unicredit Bulbank, MKB Unionbank, Investbank, Bulgaria.
Prior to joining Next Consult, he was Executive Director and member of the Management Board of Bulgaria Insurance, where he was responsible for Marketing, Operations, IT and Claim management.