Driving Digital Media Success: How Net Info Boosts Efficiency and Sales Performance through Salesforce CRM Adoption
Net Info's exceptional digital media success can be attributed in part to the widespread adoption of Salesforce CRM
Net Info, a leading digital media group in Bulgaria, has been operating for over 25 years and boasts 3.9 million active users who regularly visit platforms such as Nova.bg, abv.bg, Vbox7.com, Sinoptik.bg, and many other informational and media websites. With a reach of over 80% of the local internet audience, Net Info is one of the most innovative digital publishers in the Bulgarian market, offering a large portfolio of advertising products to its clients.
Irina Porrouzian, Commercial Director at Net Info, participated in the 10th Annual Salesforce conference organized by Next Consult , sharing her experience with the integration of the Salesforce CRM.
Challenges
The past few years brought significant changes to Net Info - the company was acquired by Nova Broadcasting Group, which presented new challenges for the commercial teams and led to the need for rethinking of the organization’s processes.
“Net Info's sales teams are at the heart of everything we do, and the idea behind implementing a CRM was to streamline the processes within the commercial division. Until recently, everything was managed through in-house software and Excel files, housing contact databases, turnover, contract types, and other essential information for the sales representatives,” explained Irina.
However, as the business continued scaling, the need for better organized processes in the commercial division became apparent, leading Net Info to seek assistance from Next Consult.
Solution and Impact
Next Consult, as the Salesforce implementation partner, played a crucial role in helping Net Info transition from outdated, manual processes to a more efficient, centralized CRM system. “One of the reasons we chose to partner with you was because of your extensive experience and ability to integrate data from various software systems within Net Info,” said Irina. The project aimed to streamline processes in the commercial division and improve overall sales performance.
With the guidance of Next Consult, Net Info decided to start with the implementation of the Salesforce Sales Cloud module. Salesforce's intuitive dashboards for managing and analyzing sales activities were a major factor in the decision.
“This small but high-quality step brought more value to the company than diving into the deep end too quickly. Now, the organization has a solid foundation and can think about building on that success,”
Commercial Director at Net Info
Future Plans
In the long term, Net Info plans to turn Salesforce into a “single source of truth” for its teams and create customer portals, enabling personalized and efficient customer service for clients. This will further enhance collaboration, streamline processes, and provide more opportunities for growth for both Net Info and its clients.
Meanwhile, by addressing the business needs for better organization and process management in the commercial division, implementation of Salesforce CRM in Net Info's commercial division effectively addresses their business needs for improved organization and process management, thereby bolstering their leading position in the digital media industry.
