Europroperty is one of the biggest real estate investment companies in Bulgaria. It is a developer of residential complexes and business centres. The company is known as a guarantee for stylish, high-quality innovative, and environmentally sustainable construction.
In the past years, the construction market is very dynamic and tangibly growing. The number of projects year by year is increasing, so do the housing prices. The management of Europroperty observes the customers’ behaviour and is aware that buyer’s persona change. Today, more than ever before, customers are better informed, make a difference in quality, and are familiar with new trends for sustainable construction.
On the other hand, the investment company is constantly working for improving its internal structure and processes, implement new technologies and best practices to meet the client’s needs and preferences, and provide high-quality customer service.
Having this in mind, the company decide to invest in and excel at its customer relationship management by implementing a high-tech innovative CRM platform, namely Salesforce.
One of the reasons for taking this decision is the management wish to dive deeper into customers’ needs and behaviour and predict their next action. In addition, building and managing large-scale projects means significant resources and efforts for the administration of properties, proposals, contracts, and all related sales activities.
as Sergei Andreev, Financial Controller at Europroperty, commented.
Salesforce covers all customer-related processes and manages every step of the sales cycle. All properties have a detailed description and allow effective administration, monitoring, and analysis of their specifics, offering, sale, or usage. Brokers can dynamically configure their quotes based on the property’s specification and buyer’s persona. The company can handle contracts, payment receivables, terms, notifications, etc.
“Now when we’ve started using Salesforce for sales management, we can already see and feel the benefits of using it. And I can say that it is one of a kind, a unique tool.”, said Sergei Andreev.
Next Consult has been chosen as an implementation partner for this project. First, because of its proven expertise in management consulting and implementing business software solutions, and second - the digital consultancy is well-known as a trustworthy Salesforce partner and reseller in the region. For his work with Next Consult’s team, Mr. Andreev says “We have achieved incredible optimization. And we are fully satisfied that we chose them for our partner.”.
The construction developer invests not only in improving its customer relationship management but also in optimizing its administrative, repetitive tasks. They are observing the back-office processes and automating them with so-called software robots (also known as RPA solutions).
About Euproproperty’s corporate culture and philosophy, Orlin Dochev, Managing Partner of Next Consult, says:
“You have a quite innovative approach to all these activities that hinder and irritate you. This deserves respect.”
“The market will continue to grow and become more mature and more sustainable, as Evgeniya Dikanska, General Manager at Europroperty, commented for Bloomberg TV.”
So, the construction developers need to be prepared for what is coming. Those of them, such as Europroperty, who have an innovative approach in everything they do and a vision for the future will achieve great success and stay stable, preferred, and growing.
Watch the video below to learn more about the project: