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Digital Marketing
Read more We design and build customer journeys
that bring you leads!


We combine the latest marketing
technologies by Salesforce with our
digital marketing skills and expertise.

Digital Marketing Read more We design and build customer journeys
that bring you leads!


We combine the latest marketing
technologies by Salesforce with our
digital marketing skills and expertise.

Customer Experience Transformation


What is CX?

The emotions you evoke in you customers during their interaction across all company touchpoints. It is a strategic differentiator and requires a synergy between online and offline experiences

Why is it so important?

According to Salesforce Research 80% of people say the experience company provides is as important as its products and 51% agree that most companies fall short of their experience expectations

Digital Marketing Page Content

Our 5-step approach to create your great Customer Experience

Analyze Define the ultimate Experience your customers expect from you, Identify the GAP between Current and Desired Customer Experience
Map Map key internal processes driving the Customer Experience
Define the changes that need to be made across Strategy, Marketing, Processes,
Organizational structure, Technology
Define Audit Audit current technological capabilities and infrastructure Set Set a detailed business plan for CX transformation with clear KPIs and ROI Step 1 Step 2 Step 3 Step 4 Step 5

Marketing Automation
B2B and B2C


Keep in touch with your customers at the right moment, through the right channel and with the right personalized message. Create and manage complex customer journeys with ease across website, email, SMS, Mobile app, Viber, digital and social networks.

We will help you with the strategy, process transformation, tool implementation, content creation and personalization, and support your first campaigns until your team is confident enough to manage this on their own. Our team consists not only of technical people, but also of experienced digital marketers, who speak your business language.

Digital Marketing Page Content

Benefits of using Salesforce Marketing Cloud as a tool for digital marketing transformation

Single Marketing Database of Record

You can combine data about customers from all sources, which will be used for communication. With the Data Designer, it is easy to link different sources and data fields to your contacts and use them to segment and personalize campaigns based on various attributes (not just demographic, but also behavioural, geographical, third party, offline, etc).

Omnichannel

Manage multistep and multichannel customer journeys from one place – you have email, sms, viber, push notifications, digital and social advertising out of the box and ready to go from day 1.

Cloud based

Easily and quickly change, adapt, evolve the database, there is no limitations, which on-premise solutions have (disk space, database management, backup, security)

Scalable

You can grow your database and marketing activities 10 times, 100 times, it all be handled by Marketing cloud with the same speed, without any disruption, since you use the same infrastructure as 150 000 other companies. For example, every 24 hours over 4 billion emails are send via Marketing Cloud, there are over 1 billion mobile devices connected to apps integrated with Marketing Cloud.

Expandable

Salesforce has many other solutions – e-commerce, sales, service, communities, which you can seamlessly add in future on the same platform.

GDPR and Anti-Spam compliant

Marketing cloud comes with the full stack of GDPR compliance (management of opt-ins and opt-outs, contact deletion, information security, anti-spam compliance features like IP warming, bounce detective, list detective, etc.)

Integrated

With all the marketing automation tools (emails, mobile, journeys), i.e. the database is not separated, but integrated in the platform, which means that once it is filled with data, you can start outright journey, and campaigns. Each customer interaction from the journey/campaign is directly recorded in the same database.

Tried and tested

Salesforce is used by more than 150 000 companies across the world, incl. nearly 90% of Fortune 100

Responsible Partner

Digital Marketing Page Content

Emil Vuchkov

Partner, Digital Marketing


Emil Vuchkov has over 15 years of experience in the financial sector in the field of Marketing, Product Development, Sales, Insurance and Retail banking. He held various management positions in financial institutions such as HVB Bank Biochim, Unicredit Bulbank, MKB Unionbank, Investbank, Bulgaria.
Prior to joining Next Consult, he was Executive Director and member of the Management Board of Bulgaria Insurance, where he was responsible for Marketing, Operations, IT and Claim management.

Case Studies

  • May 29, 2023

    Driving Digital Media Success: How Net Info Boosts Efficiency and Sales Performance through Salesforce CRM Adoption


    Read more
  • May 2, 2023

    Payhawk: The role of a CRM in building a billion-dollar business from Bulgaria


    Read more
  • April 21, 2023

    NIK: Adapting to the needs of new generations and scaling precision farming impact


    Read more
  • January 24, 2023

    Centillion increases business flexibility and reduces expenses by utilizing “RISE with SAP”


    Read more
  • November 16, 2022

    TESY: Having the opportunity to efficiently manage sales and marketing allows us to work more closely together


    Read more

Clients

Our Success

,, I expected the "typical" IT experts to come and start showing us complex systems and incomprehensible codes. And Next Consult came and talked about business. And that impressed us a lot Vladimir Dichev CEO of CEZ Trade ,, The choice of our partners was clear. Next Consult is a company that is not only a Salesforce GOLD partner but also a company with extensive experience in the field of management consulting. They understand IT and business. Svetla Nestorova Chairman of the Management Board
and CEO of Bulstrad Life part of Vienna Insurance Group
,, The proven experience of Next Consult and the big number of successful projects are very important to us because we cannot risk any delay or bad work ethic. The fact that you have a partner that is as customer-oriented as you are, gives you significant assurance. Dimitar Ivanov VEGA Medical ,, We tried to see where we are at in terms of benchmarking against the best practices. Thanks to the analysis that Next Consult provided us with, we could see how far behind we actually are.'
It was super important for us to find a partner that is not only good in the technical things but also understand the business and sales processes
Miroslav Slavov Sales Manager for Western Bulgaria, Bultex 99
,, Our partnership with Next Consult has allowed us to completely refresh the company organization, forgetting the old way of working and turning to a management system that is up-to-date and responds to today's growth requirements. Valentina Tsoneva Finance Director of Economedia

Our Success

,, I expected the "typical" IT experts to come and start showing us complex systems and incomprehensible codes. And Next Consult came and talked about business. And that impressed us a lot Vladimir Dichev CEO of CEZ Trade ,, The choice of our partners was clear. Next Consult is a company that is not only a Salesforce GOLD partner but also a company with extensive experience in the field of management consulting. They understand IT and business. Svetla Nestorova Chairman of the Management Board
and CEO of Bulstrad Life part of Vienna Insurance Group
,, The proven experience of Next Consult and the big number of successful projects are very important to us because we cannot risk any delay or bad work ethic. The fact that you have a partner that is as customer-oriented as you are, gives you significant assurance. Dimitar Ivanov VEGA Medical ,, Our partnership with Next Consult has allowed us to completely refresh the company organization, forgetting the old way of working and turning to a management system that is up-to-date and responds to today's growth requirements. Valentina Tsoneva Finance Director of Economedia ,, We tried to see where we are at in terms of benchmarking against the best practices. Thanks to the analysis that Next Consult provided us with, we could see how far behind we actually are.'
It was super important for us to find a partner that is not only good in the technical things but also understand the business and sales processes
Miroslav Slavov Sales Manager for Western Bulgaria, Bultex 99
 
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