With a focus on Services CPQ, FP&A, and Customer Success, Certinia's updated brand and name are a testament to their evolving product range and ambitious aspirations.
“As we grow rapidly and plan for the future, we realized we needed a brand and name that reflects who we are today and opens the aperture of what we aspire to be in the years ahead. Our goal was to find a name that better aligns with our greatly expanded solutions suite.”
said Scott Brown, President & CEO of Certinia (formerly FinancialForce) in the announcement to the customers of the company.
The CEO, Scott Brown, emphasized the need for a brand that aligns with their expanded solutions suite and conveys certainty in delivering exceptional customer experiences, financial performance, and desired business outcomes.
The rebranding effort not only aims to gain greater recognition in the marketplace but also positions Certinia as an industry leader in professional services solutions, reflected in their new tagline: Delivering with Agility, Intelligence, and Certainty.