Exploring AI’s Role in Business Growth with Salesforce and Next Consult
As a key partner and reseller of Salesforce, Next Consult hosted the CaptAIn Watch Party in Sofia on October 9th, gathering lots of attendees eager to learn about the key insights shared at Dreamforce 2024.
The event began with warm introductions from Stanislava Atanasova, Regional Vice President, Marketing & Commerce Clouds, CEE & MED at Salesforce, and Vytautas Valantavicius, Regional Sales Manager - CEE at Salesforce, setting the tone for an engaging evening.
Mariana Vucheva, Marketing Director at NIK Electronics, shared her experiences from attending Dreamforce, and discussed how Salesforce solutions, with Next Consult’s support, are driving NIK’s growth and success.
The highlight of the event was Alexandru Ursu, Regional Account Manager at Salesforce, and his exciting presentation on the transformative impact of autonomous AI in business. He showcased how Agentforce is revolutionizing customer relationships by making them more personalized and efficient.
“Agentforce allows businesses to thrive by combining human creativity with AI’s unmatched ability to instantly process vast amounts of data,”
He emphasized that the future lies in the collaboration between AI-powered agents and humans, fostering deeper customer connections and seamless service.
“AI is set to transform every corner of business, and with Salesforce, we’re witnessing the dawn of this revolution. It’s incredible how AI processes data, giving humans the chance to focus on creativity and strategy.”
The event concluded with lively discussions on how AI-human collaboration will reshape marketing and customer service, marking the start of a new era of innovation and growth.
Selecting the right CRM software will provide your business huge benefits in various areas and significantly enhance your business growth. Reach out to Next Consult as your trustworthy partner in selecting the best solution to achieve your business goals, whether you want to generate more leads, improve customer service or boost deal closures.
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