Whichever your target might be the chances to be present on social media are very high when there are officially 2 billion users on Facebook, 1.5 billion users on YouTube and the 700 million users on Instagram.
1. Listen to your target groups
With social listening, you can collect useful feedback about current conversations, posts, and comments from users on social media based on keywords. This can help you track your brand or product sentiment and build your future social marketing strategy on the collected data. With a complete platform for social media management such as Social Studio, you may even monitor the information flow through an artificial intelligence which inspects sentiment trends and recognizes related images to boost your social listening to the next level.