Bultex 99 is the market leader when it comes to production and delivery of protective work attire, as well as exporting and retailing of work attire. The company’s products help reduce the number of work-related incidents all while creating a safe working environment. Bultex 99 is a country-wide company with 200 highly qualified employees and a sales network of warehouses and stores. With a rich experience of 25 years, the company has over 50,000 clients and its portfolio has around 5,000 different products.
How did they decide they needed a CRM system?
‘Looking for a CRM solution was the results of another project we worked on with Next Consult’ – said Miroslav Slavov, Sales Manager for Western Bulgaria. ‘We got a thorough analysis done on all our sales processes and the decision to integrate a CRM system came naturally after seeking all the mistakes we’ve been making.’
A more important catalyst to looking for a CRM solution was the sheer size of the business – 50,000 active customers and 5,000 products.
Every product has very important and unique characteristics that matter to the various industries and clients; these products features are hard to be managed without a coherent system to optimise the sales processes. ‘We have 5,000 products with their respective characteristics and specifications that need to be communicated to our clients. When the number of clients is 50,000 this gets really hard.’- said Slavov.