NIK: Adapting to the needs of new generations and scaling precision farming impact
NIK partners with Next Consult, Salesforce, and FinancialForce to drive growth and modernize the agriculture industry
NIK, an ambitious leader in precision farming and digital transformation for the traditionally conservative agriculture sector, has been on a mission to revolutionize the industry since 2002. With a presence in 17 countries across Europe, Africa, and Latin America, over 6,000 satisfied customers, and a team of 250 members, NIK has achieved a 30% revenue growth in the last three years.
To continue providing exceptional service while navigating a generational shift in the industry, NIK needed a partner and software solution capable of facilitating the adaptation to the evolving landscape.
During the 10th Annual Salesforce Conference, Ivo Kumanov, Chief Executive Officer at NIK, shared new unique insights about his company’s journey with Salesforce, FinancialForce, and Next Consult.
Challenges
One of NIK's primary challenges was the need to be faster, more efficient, and more knowledgeable about their customers as younger generations with different decision-making processes entered the farming industry. "Our infrastructure was limiting our potential," Ivo said.
To address this issue, NIK sought an external consultant partner who could help them overcome technical constraints and scale their customer relationships. This is where Next Consult entered the picture.
Solution and outcome
A few years ago, NIK decided to base its business on Salesforce, partnering with Next Consult to implement the platform. This collaboration enabled NIK to streamline its processes, improve efficiency, and better understand its customers.
During the implementation process, NIK and Next Consult placed significant emphasis on outlining the business requirements and blueprint.
Chief Executive Officer at NIK
"Don't underestimate the preparation time. Picking the right team, presenting, and explaining everything at the beginning helps assign responsibilities and minimize the integration discomfort. A well-prepared team ensures a smoother transition and allows the organization to reap the full benefits of the Salesforce platform more quickly.",
By implementing Salesforce, NIK has significantly stimulated business growth in recent years. The platform has helped the company adapt its business, solutions, and messaging to resonate with the needs and expectations of a new generation of clients.
Recently, NIK and Next Consult partnered again, this time on the successful implementation of FinancialForce’s ERP system that is expected to bring results in the years to come.
Future Plans
NIK is determined to further automate its processes and plans to implement a B2B commerce solution and additional Salesforce clouds, as it adds new business functions and people to its teams.
Ivo also pointed to the value of attending industry conferences such as the 10th Annual Salesforce Conference for gaining inspiration and insights. "The most valuable aspect of such conferences is meeting many people with problems similar to yours, hearing how they've overcome them, and being inspired that you, too, can achieve goals like automation, self-service processes, and effective communication across the customer journeys. These events offer unique opportunities to learn, share experiences, and ultimately drive innovation in our business," he explained.
