E-commerce has become an integral part of customer relationships, and to adequately cover customer expectations and needs, help comes from artificial intelligence. All this already exists in the leading CRM platform Salesforce, whose development during this year culminated with the Dreamforce 2016 conference, which was held from the 4th to 7th of October in San Francisco. The intruduction of e-commerce into the system is implemented thanks to the Commerce Cloud - a cloud-based system which is the result of the acquisition of Demandware for $2.8 billion.
The integration of e-commerce functions into Salesforce turns around the whole concept of online sales. Instead of e-stores conducting sales and gradually getting to know their customers, businesses now - knowing well the attitudes and needs of their users - can give them flexible and adequate offers for new products and services.
The tools of Commerce Cloud are already being used in over 1800 commercial websites in a total of 53 countries. At the same time, the AI module Einsten adds an artificial mind to the Salesforce platform, making it the smartest CRM in the world. With Einstein, every Salesforce user can get closer to their clients, learning their preferences, moods, mindsets and quirks, allowing them to forecast future client behaviour with high accuracy, and actively recommending the best actions for total client satisfaction.
The integration between Einstein and Commerce Cloud has the potential to allow organizations to learn everything important about their users and to forecast their expectations. This way they will be able to answer their users’ queries faster, more adequately, and in an irresistible way.
