The 13th Salesforce Conference 2026: Leading the Agentic Shift
For more than a decade, the Salesforce Conference by Next Consult has been the regional meeting point for business leaders, innovators, and technology pioneers. In 2026, we are proud to present the 13th edition of the Salesforce Conference – a milestone event focused on the most transformative topic in business today: the rise of autonomous AI. This year’s theme, “The Agentic Shift: From AI Assistance to Autonomous Enterprise Action,” captures a fundamental change in how organizations operate. AI is no longer just a support tool – it is becoming an active, intelligent workforce.
Two Countries. One Vision.
To expand its impact across the region, the 2026 Salesforce Conference will take place in two major locations:
- Sofia, Bulgaria – March 17, 2026
- Bucharest, Romania – March 19, 2026
Both events will bring together C-level executives, digital transformation leaders, and Salesforce experts to explore how AI agents, data platforms, and intelligent automation are reshaping modern enterprises.
While each event will highlight local customer stories and perspectives, the goal is shared: to help organizations successfully navigate the next era of business transformation.
From AI Assistance to AI Action
The 2026 agenda is designed to go beyond theory and focus on real-world impact. Attendees will gain strategic and practical insights into:
- The Future of AI and Leadership – preparing organizations and teams for an agent-first world
- Your Company’s Journey to Agentic Transformation – how to move from AI tools to autonomous business processes
- Better Together: Tableau, AI, and CRM Analytics – turning connected data into intelligent decision-making
- Putting Agents to Work Across the Enterprise – real use cases across sales, service, marketing, operations and revenue management
- Successful Customer Stories – firsthand examples of how companies in the region are already creating measurable value with Salesforce and AI
More Than a Conference
The Salesforce Conference has always been more than a technology event. It is a community of forward-thinking professionals.
Participants will have the opportunity to:
- Connect with business and IT leaders
- Learn from Salesforce experts and partners
- Exchange ideas and best practices
- Build relationships that drive real business outcomes
Both the Sofia and Bucharest editions will conclude with an exclusive networking reception, providing the perfect setting for meaningful conversations and new collaborations.
Who Should Attend?
The Salesforce Conference 2026 is designed for:
- CEOs, CIOs, and senior executives
- Digital transformation and innovation leaders
- Heads of Sales, Marketing, Service, Operations and Finance
- Data and analytics professionals
- Anyone responsible for customer experience and AI strategy
Whether your organization is just starting its AI journey or already deploying intelligent agents at scale, this event will provide the insights and direction needed for the next step.
Join the Agentic Shift
The way businesses operate is changing faster than ever. The 13th Salesforce Conference is your opportunity to understand what comes next – and how to lead it.
Whether your organization is just starting its AI journey or already deploying intelligent agents at scale, this event will provide the insights and direction needed for the next step.
Join us in Sofia on March 17 and Bucharest on March 19, 2026, and be part of the conversation shaping the future of enterprise technology in Southeast Europe.
The future is agentic. The future starts here.
