Meet Your Next Front Office Assistant: How AI Agents Are Redefining Customer Engagement

Last week, at the inspiring Planet Schwarz Tech Theatre, Next Consult hosted “Meet Your Next Front Office Assistant” — a forward-looking Salesforce event showcasing how AI agents are transforming sales, service, marketing, and data.

Together with leading experts, we explored how humans and digital agents collaborate to create more intelligent, efficient, and personalized customer experiences.

See event in pictures

🎙️ Speakers and Sessions

Maxim Kolev (Next Consult) – “Autonomous Agents to Scale Your Sales Team”
Maxim demonstrated how Agentforce for Sales empowers sellers with AI agents that automate CRM updates, qualify leads, and provide real-time coaching across the entire sales cycle.
Key takeaway: AI agents amplify sales performance by freeing teams from repetitive tasks and guiding them toward higher productivity and growth.

Alexandru Ursu (Salesforce) – “Agentic Marketing: Marketing That Sparks a Conversation”
Alexandru presented Agentforce Marketing, showing how marketers can create adaptive, two-way conversations powered by real-time data and automation.
Key takeaway: The era of “do not reply” marketing is over — conversational AI enables personalized, dynamic engagement at every customer touchpoint.

Paulo Fernandes (Salesforce) – “Reinvent Customer Engagement with Agentforce”
Paulo showcased Agentforce for Service, revealing how AI-powered assistants can enhance customer support through proactive engagement, automated resolutions, and unified service channels.
Key takeaway: Exceptional service now blends human empathy with intelligent automation to deliver faster, more consistent, and personalized experiences.

Irina Mateescu (Tableau by Salesforce) – “From Insight to Foresight”
Irina introduced Tableau Pulse and Tableau Next, demonstrating how agentic analytics can turn data into real-time, actionable insights across every department.
Key takeaway: Businesses can move from insight to foresight by empowering every employee to make confident, data-driven decisions with AI-assisted analytics.

💡 Event Takeaways

The future of the front office is human + agent collaboration.
Unified data is the key to seamless, personalized engagement.
AI is becoming an essential partner across sales, service, marketing, and analytics.
Salesforce is redefining how businesses connect and grow.