Next Consult Romania had its first joint conference with Salesforce. The event was held on 14.11.2018, at Hotel Novotel, Bucharest and it gathered almost 50 representatives of the Romanian business.
The event was focused on the Salesforce products which put the client at the center of the business in the context of digitalization.
Mr. Orlin Dochev, Managing Partner at Next Consult opened the event explaining details about Next Consult’s structure, services and expertise. Mr. Radu Dumitru Stanescu, Head of Next Consult Romania also talked about future initiatives such as building the first Salesforce competence center in EMEA.
Mrs. Stanislava Atanasova, Sales Manager CEE Region at Salesforce.com followed him talking about the company and the products based on the customer’s needs. She also discussed the importance of the digital transformation of the companies in the aspect of the new digitally driven generation of consumers.
She supported her statement with facts from a survey on the Romanian market which showed that 82% of the digitally active population is using social media. According to the results Romania is also the leading country in terms of usage of devices with AI and apps using AI. The study also said that 36% of the digitally active population in Romania is already using such devices and 45% of them are claiming that they will start using those devices and applications with AI in the upcoming year.
Mrs. Atanasova stressed that the companies need to know who their followers are, what are their interests and that they need to transform their message accordingly to be more efficient in terms of marketing and sales achievements.
She also explained how Salesforce could help businesses to reach their goals more easily providing them with the right tools to execute their own digital transformation.
The conference continued with the live demonstration of the Salesforce functionalities by Mrs. Laura Goci, Senior Solution Engineer at Salesforce.com.
The most interesting part was led by Mr. Mihai Clejanu, Territory Manager at Salesforce.com. He introduced the technical aspects of Salesforce.com and specifically Sales Cloud, Service Cloud and Marketing Cloud.
Guests were introduced to the successful CRM stories of some of the leading companies in the industry such as The Coca-Cola Company (Sales Cloud, Field Service Lightning), Adidas (Commerce Cloud) and more.
At the end of the event Mr. Mircea Cocosila from DPD, one of the most successful delivery service companies in Romania, shared his experience with Salesforce, implemented by Next Consult."
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