Orbico Bulgaria earns customer loyalty with Next Consult and Salesforce


We are happy to announce the successful completion of the Digital Marketing project of the Shell Lubricants products for Orbico Bulgaria, part of Orbico Group - one of the biggest European distributors and logistic service providers.

As part of the project, our team implemented the first-ever entirely digital annual campaign of the Shell Helix brand in Bulgaria called "DriveOn”.

Through the daily content management and highly targeted advertising on social media, as well as with the use of "machine-learning" for monitoring and online performance management, we raised the brand among the Top 5 of the most mentioned motor oil brands in Bulgaria.

Thanks to the social listening tool of the world's best CRM platform Salesforce which Gold Partner is Next Consult we tracked the mentions about the brand and its main competitors and registered the highest positive Sentiment in the long term.

Read more about Salesforce Social Studio here.

The redesign of the main product website, the optimization and the consistent brand’s presence in the social networks contributed to the increasing product awareness, user engagement and brand loyalty which reflected in the higher number of customer inquiries on social media and on the product website.

"We highly appreciate the in-depth expertise and industry knowledge of the Next Consult team, combined with the latest technologies like the social listening tool of CRM #1 Salesforce which delivered great success to our distributed brand Shell Helix. Next Consult demonstrated high expertise in the redesign and SEO services for our main web product page.
We would like to recommend Next Consult as a great partner for all digital marketing services especially those in the Oils industry." - Aleksandar Vardulov, Marketing Manager of Shell Lubricants Bulgaria

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