Next Consult and Publicis Groupe Bulgaria will partner on a customer experience management


Next Consult starts offering a collaborative service with Publicis Groupe, a leading marketing and communication group in Bulgaria and a global leader in marketing, communications and digital transformation. Both companies will combine their widespread knowledge in marketing and business consulting to provide solutions for great user experience. By investing in tools like Salesforce that engage users in real-time and business and marketing expertise for improvement, the service is going to bring actual business results to its customers.

"The partnership with Next Consult expands our portfolio of services with business consulting and a wider set of tech solutions. This will lead to a stronger strategic product for us and faster and tangible results for our clients. Building expertise in user experience by the world's best platform for the purpose – Salesforce, we will be able to grow our customers' business and become a leader on the market." – commented Nikolay Nedelchev, executive director of Publicis Groupe Bulgaria.

The user experience is a leading factor for companies that want to be distinguished on the market, to attract new customers and build loyalty among users in the digital age. Publicis Groupe Bulgaria and Next Consult will identify and offer the best user experience to the companies and will help them build the required technological infrastructure for its delivery, through one-to-one communication tools such as Salesforce Marketing Cloud.

"Next Consult has been supporting organizations on their way to success for 10 years by implementing the world's best business practices and tools. Our clients are increasingly in need of healthy competition through digital techniques. Digital transformation is not just an automation of company processes but also a reconsidering and a transformation of the business model into a modern connected environment. This inevitably puts the user at the center of the organization and synchronizes all internal processes with them. After that, we can work to improve the customer experience and to make this a strategic priority and an advantage, in the context of a strong competitive environment."– commented Orlin Dochev, managing partner of Next Consult.

The industries that would benefit most from the new service are E-commerce, retail, finance (banking and fast loan companies), insurance, telecommunications, professional services, real estate, construction, pharmaceuticals, utilities, and others.


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