Digitalization gives business sustainability and technology advancement
An article of Capital Bulgaria (part of economedia.bg)
Flexibility is crucial for a company to be beneficial to its customers
The original article is available in Bulgarian at: www.capital.bg
For the second year in a row, companies around the world have been operating in an uncertain environment. What is happening will be included in the books for business, economics, marketing, human resource management, an undoubtedly initiating a sustainable company that can adapt quickly and flexibly to the current situation.
But until all this reaches the books, the current organizations will have to go through it and find the right solutions. Many of them are already discovering some of the most important steps.
Everything is digital
One of the most important tasks for any organization is digitalization. By that is meant not just automating of processes. Digitalization is a way for an organization to provide its employees with the necessary flexibility and freedom to work well, even from a distance. In addition, by digitizing activities, organizations can increase and improve the quality of their services to their customers
For many companies, digitalization still sounds like a complex and expensive process. It is actually related to investments, which, can pay off quickly when applied correctly. This is a major concern for organizations that have no experience with these technologies. They are not yet confident in the choice of strategy and technologies, which often leads to limited investment in this direction and, accordingly, optimal results are not achieved.
Partnership is a key decision
The precarious situation has led many organizations to realize that they cannot go through the whole digitalisation process on their own, but they also don’t have to. In fact, they can achieve much better results when they have partners with experience in the field.
One of the popular solutions for business digitalization are CRM systems, and one of the most common platforms is that of Salesforce, which is among the fastest growing companies in the world. It sets the standard in business management software systems and includes a broad portfolio of products and solutions that can benefit any company and organization to improve its work processes and customer relationship management. Entering the broader world of Salesforce can also be a challenge for an organization that has no experience. But there is a solution for this.
The official reseller of Salesforce for Bulgaria and Romania is Next Consult - the company sells licenses for the platform and helps customers implement it. The two companies have a long-term partnership that dates back to 2013, with Next Consult specializing in consulting, implementing and maintaining Salesforce solutions. To be able to do this, Next Consult meets a number of Salesforce criteria for the availability of specialists, high customer ratings based on independent research, sales volume and much more. These analyzes are performed every year and are a guarantee for the existence of long-term trust between the clients, Next Consult and Salesforce. They are also proof of the team's qualities, strengthening Salesforce's trust in the company as its reliable and competent partner. Thus, new customers have the peace of mind that they will receive a solution that meets their needs, and existing customers have quality support and the ability to easily add and extend the functionality of their systems and services.
"Our mission is to make our clients more and more successful. However, to be truly useful, we need a lot of knowledge, skills and undoubtedly innovative technologies. We partner only with companies that are number one in the market. Such a company is Salesforce! And we can be considered as something like their right hand in our region."
Follow what you recommend
In order for a company to successfully advise and help other organizations on how to improve their business, to have not only satisfied customers but also happy employees, it must do the same for itself. Next Consult makes a special effort to provide a work environment that is described as flexible and inspiring. Employees are encouraged to develop and acquire new skills and interests that are useful in their professional development. Many companies still believe that salary is the only and most important criteria for employees, but in reality many people give even higher priority to the work environment, relationships and opportunities for development.
These factors are important for Next Consult, and the results are evident in several areas. The first is the high level of staff retention, which leads to building of a cohesive and effective team. And in turn, this means high quality services and an increased number of satisfied customers - the company has implemented projects in over 150 companies locally and abroad in many industries. The company works with both large and small companies and offers them the same quality, having experience with customers from various industries, including finance, logistics, retail, manufacturing and more.
Accordingly, this is how the company achieves a stable and persistent development and applies a business model, which they describe as moderate, but successful. This approach supports the development of a partner network internationally, no longer only in Bulgaria. Next Consult has offices in Romania, the United Kingdom, the United States, Switzerland, and implements Salesforce projects worldwide.
As a result of its accumulated experience and knowledge, Next Consult has successfully implementing Salesforce projects for various purposes such as automation of sales and service processes, creation of the so-called customer journey, as well as implementation of specialized ERP solutions for specific sectors. Together with Salesforce, the two companies help their clients prepare for the dynamic business world, adapt quickly, improve and automate their processes to be as valuable as possible to their customers.
